Notes on building a practice that works.

I'd watch a new clinician come on board while the website still spoke entirely in first person, the Google Business Profile hadn't been touched, and the onboarding document didn't exist yet. By the time the gaps became visible, the new clinician was already in a light schedule and the owner was trying to figure out why. That pattern is a big part of why I shifted toward this work. These aren't complicated problems — they're just ones that need to be addressed before the hire